The Brazilian real estate market moves billions annually, but the way construction companies connected with buyers remained fragmented, offline, and inefficient. IDX became the first platform in Brazil to connect the entire ecosystem, construction companies, brokers, agencies, and buyers — in one integrated system.

We introduced online property purchases via Pix (Brazil's instant payment system), something the market had never seen before. In under a year, we processed R$80M in sales and raised a pre-seed round at R$10M valuation.

As co-founder, I lead product — facing the challenge of building trust for high-value online transactions in a market accustomed to in-person negotiations. The goal was to create a seamless experience that worked for both construction companies managing their inventory and buyers navigating what's traditionally a complex, bureaucratic process.