The key user tasks the new interface needed to support.
Invited users should be able to easily share their referral code with their friends.
Users should be able to quickly invite people from their social networks.
Users should be able to see who they have invited in the past and track their total referral rewards.
After identifying the issues that were harming users, we decided to define goals that would guide the project so that all collaborators were on the same page.
Easily share the invite link with your friends and family
Increase the number of referrals, making the experience fun, dynamic, simple and scalable.
Optimize your Refer & Earn program for business growth and make it the #1 acquisition channel
The old screen made you choose between inviting a customer or a professional before writing a word. That is the question the sender is least equipped to answer fast, and two buttons at that moment is a reason to give up. One link now, with the question moved to the landing page, where the person who clicked has context and can afford one extra step.
A referral program is a promise until you can see what it already paid you. The old screen explained rules and never showed the number. Leading with the balance makes the credit something the user owns, and gives her a reason to open the screen again.
The person receiving the invite was landing on a product she had never heard of, with a discount she had to take on faith. I rewrote the screen copy, the message that gets sent and the landing page so the same three facts appear in the same order everywhere. Value before conditions, plain words, short sentences.
Three cards of equal weight ask you to compare. Three numbered steps ask you to follow. You share, she gets R$ 20 on her first booking, you get R$ 20 when it completes.
The original looked like a settings page with coupons on it. The credit card became the hero, everything below it stayed quiet, and small motion on copy and share confirms the action without a modal. On a screen whose only job is one tap, that tap has to be the most obvious thing on it.