My name is João Pedro. I am a designer specialising in emotional product & graphic work for startups. With experience in digital products, mainly working on large-scale B2B/Enterprise SaaS applications.

Skilled at identifying performance bottlenecks and reducing operational costs, I work closely with PMs and Engineering Managers to solve complex challenges and ensure corporate clients can efficiently scale their operations. I have experience collaborating with multiple teams and stakeholders, owning the entire design process—from discovery to delivery. I focus on crafting high-quality experiences for web and apps.